The spark
We started on the other side of the table.
Cass and John started as the clients. Selling their own homes, sitting across from one professional after another, watching good people do brilliant work that nobody could see. Every one of them knew their street better than any algorithm. Not one had a way to prove it in the room. So the decision came down to whoever printed the nicest folder. That is the part that stuck with us: the expertise in this industry has never been the bottleneck. The support around it has. Some of that gap needs better tools. Some of it needs someone to simply take the work off your desk. We stopped caring which, and started asking what actually gets you there.